In this article, we dive straight into what’s going wrong with niche perfume branding today and what to avoid so you don’t come across as another brand in the crowd.

What is the “barbell strategy”, what does it have to do with fragrances, and who is it for? The answer might change how you think about building a fragrance line.

How specific or broad should a fragrance brand's concept be, and why is it so important to plan for this in advance? Let’s dive into this.

Should brands try to cover a broad range of olfactive profiles or focus on a small niche? How can they avoid repetition while still maintaining their brand DNA?

We continue exploring what moves different segments of niche fragrance consumers. Today, we focus on those who are in the perfume game for entertainment.

We continue to explore what resonates with different segments of niche fragrance consumers. Today, the spotlight is on those who see perfume as an art form.

Earlier, we discussed a new approach to consumer segmentation in fragrances. Today, we delve into one of the most peculiar and intriguing segments.

Today, we explore what ideas, strategies and tactics are underutilized by perfume brands, and how to segment niche perfume customers more effectively.